“The people that created MOIC were creating and can still create other concepts that would resonate in the world of live entertainment.”īunn likes to burnish her bona fides as a visionary with a large dose of Horatio Alger. “I always compared it to a creative studio, production company-like Pixar created Toy Story but they could use that creativity to create other things,” says Will McClelland, who led the round for Elizabeth Ventures (and is a college buddy of Manish Vora, the MOIC’s president, and Bunn’s fiance). The founder of Skinnygirl and a star of “The Real Housewives of New York City,” Bethenny Frankel took a dip in the pool of nearly 100 million anti-microbial sprinkles at the Manhattan museum on opening night. Let real museums charge 20 bucks to stare at Van Gogh or Matisse - her customers, at least those above the age of 2, would fork over $39 for endless selfies (and, yes, one small scoop of ice cream).
This past December, with exquisitely poor timing, Bunn took over a 25,000-square-foot Soho space formerly occupied by H&M for the museum’s flagship location.
The way Bunn framed it, the MOIC has always centered around the idea of a happy, inclusive community, to “bring people together under a universal love or experience,” she said last year.įor a few years, she appeared to deliver on that vision: Pop-ups in New York, Miami and Los Angeles led to a limited-run installation in San Francisco in 2017 that never closed. And above all, these employees say, she displays hubris without the talent to back it up. At this paean to everything sweet, they say that Bunn manages by intimidation, verbally accosting employees and publicly berating them for mistakes, while ignoring the expertise of older, more experienced hires. But interviews with more than 20 former employees, most of whom worked directly with Bunn in MOIC headquarters, several still at the company right until March’s layoffs, point to a culture problem that cuts across the company.
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